Tech News for Parents

Teaching Kids about deceptive ads and being good consumers

Teaching Kids about deceptive ads and being good consumers

Ads are everywhere. Ads today target children more than ever. Sometimes children cannot decipher between what an ad is and a regular show they are watching. So what can we do to help our children decode ads and better consumers? First, we need to educate our children about what an ad is. Ads are catchy, brightly colored, and sometimes feature some of their favorite characters. All of these factors successfully lure children into thinking that they need/want the product. When our children come running to us begging for what they just saw, it is our responsibility as a parent to educate our kids about what our basic “needs/wants” actually are.

This is also a good time to talk to children about financial responsibility and donating toys to other children who might not have anything. Teach children about your budget, where the money goes and the basic needs that need to fulfilled first. Suggest to them, if they want to save their own money to buy the product that they saw, they can do that on their own. You can then delegate chores or other tasks. Instil in them that when they are patient and save money they can reward themselves for working hard or save up for a little bit longer and get something extra special.

See more tips about talking to your kids about ads in Common Sense Media 




April 5, 2017


How Kids Can Resist Advertising and Be Smart Consumers

Commercials are nothing new. We all grew up with them and can probably sing a dozen or more jingles. What is new is how advertisers have adapted to digital media — especially apps, websites, and social media. Many of today’s ads — from product placements in movies and on TV to online contests, viral videos, and “chatbots” (robots that send instant messages) — don’t look like ads. And that’s by design. Adapting to ever more jaded and fickle viewers, marketers have developed ways to integrate ads into entertainment, so it’s hard to tell where the “real” content ends and the ads begin. These techniques also encourage us to interact (click, swipe, play, chat), which gives marketers data about our habits, likes, and preferences.